following up on yesterday's I & E lesson on Perception and Knowledge-based Innovation, please answer the following questions and key in your views under comments.
1. Why are people's perception difficult to understand?
2. What are the ricks of perception-based innovation?
3. How can we overcome these risks?
1. why do you think companies are willing to spend millions on research and development (R & D)?
2. How can knowledge-based innovations help companies?
Deadline: 18 March 2011 (Friday)